Best Horse Affiliate Programs for Horse Lovers In 2024

Horse owners are increasingly seeking premium products, from riding gear to health supplements, leading to the growth of the equestrian industry. 

With the rise of eCommerce, joining horse affiliate programs and promoting horse products is a lucrative opportunity. 

Previously, we explored pet affiliate programs and their sub-niche cat, dog, and fishing affiliate programs. This post will explore the best horse affiliate programs 2024, and the latest horse industry statistics. 

This guide also shares proven strategies for starting a blog in the horse niche to help you succeed as a horse affiliate marketing expert.

Latest Horse Industry Statistics

• Global Horse Riding Equipment Industry:  The market size of global horse riding equipment was estimated to be around $1.6 billion in 2023.  The horse equipment industry is expected to grow at a CAGR of 7.4% from 2024 to 2030. (Source: GrandViewResearch) 
• Horse Racing Market Size: In the year 2022, the global horse racing market size was projected at $403 billion.  By 2030 the market size is expected to reach a whopping 794 billion dollars growing at a CAGR of  8.89% between 2023 – 2030. (Source: ZionMarketResearch)
• eCommerce Horse Supplies: In 2024, the U.S. horse supplies eCommerce industry is projected at US$4,209.5 million, or 13.3% of the country’s pet supplies eCommerce market. It is projected to reach US$5,885.4 million by 2028, with a CAGR of 8.7% during the next four years (2024–2028). (Source: ECDB)

Best Horse Products Affiliate Programs Of 2024

1. StateLineTack Affiliate Program

• Commission: 5% per sale
• Cookie Duration: 45 days
• Link: StateLineTack Affiliate Program

StateLineTack offers a wide range of equestrian grooming & bathing supplies, saddles and tack, helmets and safety vests for riders, and more. By having a website that talks about horse products, you can join the StateLineTack affiliate program. After joining, you can display ads on your site. It is one of the best horse tack affiliate programs out there.

2. HorseSaddleShop Affiliate Program

• Commission: 5% per sale
• Cookie Duration: Unknown
• Link: HorseSaddleShop Affiliate Program

HorseSaddleShop.com has sold over 54,000 saddles till now and that is a remarkable achievement for a horse store online.  By joining the HorseSettleShop affiliate program you can promote English saddles, western saddles, used saddles, kid’s budget saddles, tacks, and boots. 

3. SmartPak Equine Affiliate Program

• Commission: 5% per sale
• Cookie Duration: 30 days
• Link: SmartPak Equine Affiliate Program

SmartPak is a green choice for feeding horses conveniently, consistently, and with customization. It is recyclable, auto-shipped, always fresh, clearly labeled, premeasured, and made with customization. Joining the SmartPak Equine affiliate program is a smart choice as not many companies offer this kind of product.

4. Royal Equestrian Collections Affiliate Program

• Commission: 6% per sale
• Cookie Duration: Unknown
• Link: Royal Equestrian Collections Affiliate Program

Royal Equestrian Collections offers a broad range of equestrian supplies and products. Major categories include tops & jackets, breeches & tights, saddle pads, ear bonnets, horse boots & polos, and other accessories. You can join the direct affiliate program on the RoyalEquestrianCollection website. After joining, you get a personalized account with real-time stats including clicks, sales, commissions, and also promo materials.

5. RedPost Equestrian Affiliate Program

• Commission: 5% per sale
• Cookie Duration: 14 days
• Link: RedPost Equestrian Affiliate Program

Red Post Equestrian is a family-owned one-stop shop online store to find the best products for your equestrian needs.  You can promote Red Post equestrian products in the UK and worldwide as the company ships products all over the world.  Therefore Red Post Equestrian affiliate program is one of the best horse affiliate programs UK to join right now.

6. Horse.com Affiliate Program

• Commission: Up to 6% per sale
• Cookie Duration: 30 days
• Link: Horse.com Affiliate Program

At Horse.com, the average order value is $75.  To join the horse.com affiliate program, you need to sign up at the Pepper Jam affiliate network. After your account gets approved, you will get access to spatial banners and links for promotion via your blog and social media accounts.

7. Adams Horse Supply Affiliate Program

• Commission: 5% for new, 2% recurring commission 
• Cookie Duration: 30 days
• Link: Adams Horse Supply Affiliate Program

The Adam Horse Supply affiliate program pays a commission via PayPal once you reach $25. You can also use your commissions as store credit.  If you make good sales and become a super affiliate you are invited to be a sponsored Adams Rider.

How To Promote Horse Product Affiliate Programs? (Affiliate Marketing Strategies)

To successfully promote horse-related affiliate programs, consider the following strategies:

1. Create Informative Content

Write blog posts or create videos on topics like “Best Supplements for Senior Horses In US” or “Top Quality Horse Riding Gear for Beginners.”

2. SEO Optimization

Focus on long-tail keywords like horse supplements for weight gain to get better search engine rankings. Build backlinks by commenting on high-authority sites or by joining a conversation on forums.

3. Leverage Social Media

Platforms like Instagram, YouTube, and Pinterest are great for promoting horse-related products. Share photos, product reviews, and riding tips, and include affiliate links in your bio or posts.

4. Email Marketing

Build a mailing list of horse enthusiasts and send newsletters featuring top horse products online, horse health tips, and reviews.

Steps to Start a Horse Affiliate Marketing Blog

Here are simple steps to launch your horse affiliate marketing blog:

1. Choose a Sub-Niche: Horse is a pet niche, but you need to decide which products you want to focus on. You can write on and promote horse healthcare, riding gear, or equestrian sports.
2. Pick a Domain Name: Register a domain name at Bigrock that reflects your horse-related content (e.g., HorseGearDeals.com).
3. Buy A Reliable Hosting: Use a reliable hosting service like Hostinger Cloud Hosting to launch your website.
4. Install WordPress: Install WordPress to manage your blog content and customize your site using themes and plugins.
5. Create Audience-First Content: Write informative blog posts, product reviews, and guides.
6. Join Affiliate Programs: Sign up for the affiliate programs shared in this post and include your referral links in your blog content.
7. Promote Your Link: Share your content on social media, email newsletters, and equestrian forums to grab more visitors and clicks.

Best Ways to Monetize a Horse Affiliate Marketing Blog

Here are some of the top ways to monetize your horse affiliate blog:

1. Affiliate Marketing: Join the horse affiliate programs from the list shared on your blog.
2. Sponsored Posts: Partner with equestrian brands to write sponsored content for products or services.
3. Display Ads: Use Google AdSense or other ad networks like Infolink, and Mediavine to display ads and earn revenue based on clicks and impressions.
4. Sell Your Products/Services: As your blog grows, you can create and sell your horse-related products, such as eBooks or merchandise.
5. Offer Consulting Services: If you have expertise in horse care or riding, consider offering consulting services or coaching sessions.

🌟 FAQs | Horse Affiliate Programs