Parenting is a demanding niche and opens up a wide range of opportunities for affiliates. As an affiliate, you can promote baby products, educational courses, healthcare services, and parent counseling services.
In the previous articles, we have explored affiliate programs related to health and wellness, Fitness, Relationships, Mental Health, Yoga, etc.
In this article, let’s explore the top parenting affiliate programs and the latest parenting industry trends.
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Latest Statistics on the Parenting Industry
- Parenting App Market Size: The global parenting app market is expected to reach $905.2 million in 2030. (Source: Coherent Market Insights)
- Online Baby Product Sales Growth: By 2030, the global online baby products sales market is estimated to reach a whopping $26.8 Billion at a CAGR of 9.93% (2023-2030). (Source: Straits Research)
- Parents Online Stats: As of January 2017, US moms spent an average of 214 minutes browsing the internet daily. (Source: Statista)
List of Best Parenting Affiliate Programs For Beginners of 2024
1. Amazon Associates Affiliate Program
- Commission: Up to 20% per sale (based on product category)
- Cookie Duration: 24 hours
- Link: Amazon Affiliate Program
Amazon offers a wide range of mom-and-baby products. Thus, making it easy for affiliates to promote anything from breastfeeders to strollers and other parenting essentials. Amazon Influencer Program is for creators with a minimum of 500 followers on YouTube, Instagram, TikTok, or Facebook.
2. ErgoBaby Affiliate Program
- Commission: 4% per sale
- Cookie Duration: 30 days
- Link: ErgoBaby Affiliate Program
ErgoBaby offers an award-winning online shop for baby carriers, strollers, bouncers, nursing, feeding, and more products. Payments are made in the next month only once for the previous month. You can promote ErgoBaby products via your email even if you don’t have an affiliate website.
3. The Honest Company Affiliate Program
- Commission: 3% per sale
- Cookie Duration: 30 days
- Link: The Honest Company Affiliate Program
If you are a beauty lover, a modern mama, a mompreneur, or an influencer, you can join the Honest affiliate program. The affiliate program can be joined on Shopmy where anyone can share their favorite products with affiliate links. The ShopMy platform has over 47000+ brand listings + you can partner directly with 350+ brand partners. Payments are made via PayPal and Stripe every week on Fridays.
4. KiwiCo Affiliate Program
- Commission: 10% commission, 2% for coupon sites
- Cookie Duration: 30 days
- Link: KiwiCo Affiliate Program
Influencers and content creators can join the KiwiCo affiliate program. KiwiCo offers $20 on subscription renewal and $10 for non-renewal subscription orders to content sites. Coupon sites earn $2 per subscription.
5. Carter’s Affiliate Program
- Commission: Up to 15%
- Cookie Duration: 14 days
- Link: Carter’s Affiliate Program
Carter’s is a leading brand in baby and children’s clothing, providing high-quality products that are staples for young families. The Carters affiliate program can be joined on Impact which provides tracking of clicks, and sales. There are three flagship brands: Carter’s, OshKosh & Skip Hop.
How To Start A Parenting Affiliate Website?
➡️ Step 1: Choose a Specific Parenting Niche
Narrow down your focus to a parenting sub-niche, such as baby products, toddler toys, parenting courses, mom-to-be, or accessories. Choosing a focused niche helps you attract a more targeted audience.
➡️ Step 2: Pick a Domain Name and Web Hosting
Select a domain name for your parenting affiliate website (e.g.”ParentingTipsByAI.com”). You can register a domain at BigRock. Choose a shared or cloud hosting plan with a reliable provider. I recommend Hostinger Cloud hosting.
➡️ Step 3: Set Up A WordPress Site
Install WordPress, the most popular CMS for affiliate marketers, and choose a lightweight, responsive theme like GeneratePress Premium. Install required plugins like Rank Math SEO for on-page SEO, Updraft for backups, and Pretty Links to manage and track affiliate links.
➡️ Step 4: Create Engaging and Helpful Content
Write helpful content to drive Google traffic on topics like “Top 10 Baby Strollers for 2024” or a “Best Parenting Tips For New Parents” guide.
➡️ Step 5: Join Parenting Affiliate Programs
Choose the best parenting affiliate marketing programs listed in this blog post. Once approved, you will receive a unique affiliate link to promote via your blog posts, social media, and even email newsletters.
➡️ Step 6: Track your Affiliate performance
Monitor your affiliate performance on your affiliate dashboard. Keep checking your site performance on GSC and GA which are the best tracking tools for free.
🌟 FAQs | Parenting Affiliate Marketing Programs
Which parenting apps with affiliate programs offer the highest commission?
Carter’s affiliate program has the highest commission rate of up to 15%.
Can I promote subscription-based parenting services?
Yes, KiwiCo offers a subscription-based service where affiliates earn $10 per subscription.
What types of products can I promote with parenting affiliate programs?
High-ticketing parenting affiliate programs include baby gear, clothing, educational tools, and health products. Amazon is the best affiliate program for finding all kinds of mom-and-baby products.
What are the best parenting classes for parents near me?
If you are looking for online parenting courses, visit Coursera, and Udemy. These platforms have the best parenting classes for new parents or going-to-be parents.
What is the Parenting Simply affiliate program?
The Parenting Simply affiliate program offers a 40% commission on promoting workshops and products. It has the longest cookie duration of 1 year making it the best family affiliate program.
