AI is reshaping the game of SEO and content marketing. From ChatGPT-assisted content creation to Google’s AI Overviews, AI has become an essential King-sized breakfast for marketers. That’s where Semrush AI Toolkit comes in.
The Semrush AI toolkit offers a suite of AI-powered features designed to help you monitor, measure, and analyze your site’s performance on AI platforms such as ChatGPT and Google AI overviews.
In this review, we’ll uncover the benefits of Semrush’s AI-powered toolkit built for brands to scale their online visibility.
Table of Contents
What is the Semrush AI Toolkit?
The Semrush AI Toolkit is an extension of Semrush’s all-in-one marketing platform. The tool helps you analyze your website performance and dig deep into its appearance on AI platforms.
By leveraging the AI toolkit by Semrush, brands get actionable tips and insights to improve their site SEO and enhance site performance.
In this article, I will share real statistics of my site after using the AI toolkit.
Key Features of Semrush AI Toolkit
Analyze Performance:
Just by entering your site domain name, Semrush AI fetches the mentions of your site by ChatGPT and Google AI overviews.
Competitor Comparison:
Spy on your competitors and see what’s working for them and not for you. By spying on your competitor’s website, you can compare your site’s performance on SERPs. By identifying the loopholes on your website, you can quickly apply the changes and refine your results just like your competitor.
Detailed Reporting:
The AI search visibility tool tracks the changes for your domain and creates user-friendly reports to monitor your site performance.
Overview of The AI Toolkit (My Observation)
Let me show you how the newly launched AI SEO tool works. I am testing this for my present site that you are viewing right now.
First, I created a Semrush free account and, to explore the AI feature, clicked on the AI SEO option.
I entered my site domain name and clicked on Analyze.
Now, Semrush has given me two options to choose from. First is to proceed with the sample report, and second is to purchase a subscription at $99/month.
Since I am only testing the tool, I went ahead with the free sample report.
The sample report shows results for Warbyparker.
Feature Overview:
- You can choose the country from the United States, the United Kingdom, Germany, India, France, or Italy.
- The AI visibility score shows how much your site appears in LLMs, ranging from 0 to 100.
- Total Mentions on ChatGPT, Google AI Overview, Google AI Mode, and Gemini.
- Top sources that generate maximum organic traffic to your site.
- Allows you to add competitor sites and find opportunities to get more mentions in LLMs.
- View the prompt along with the complete LLM response (Google and ChatGPT) and URL.
- Track the prompt and keep an eye on whether it is still working for you or not.
- Export the analytics report and share it with your team.
Pricing Overview
The AI Toolkit full access is available at $99/month. This is a separate subscription and is other than the SEO and content subscription.
Semrush AI SEO vs ChatGPT vs Jasper
| Feature | Semrush AI SEO | ChatGPT | Jasper |
| Pricing | $99/month | Free tier/ Go – $4/mo/Plus – $20/mo/Pro – $200/mo | $59/month/seat (yearly) |
| Users Worldwide | ~1 million+ active Semrush customers | 180+ million users (as of 2025) | ~100,000+ customers |
| Free Trial | 7-day free trial (on select Semrush plans) | Free plan available (with usage limits) | 7-day free trial (credit-based) |
| Image Generation | ❌ Not available | ✅ Yes (via DALL·E in ChatGPT Plus) | ❌ Not available |
| WordPress Plugin | ✅ Yes (Semrush SEO Writing Assistant plugin) | ❌ No direct plugin | ✅ Yes (Jasper WordPress integration) |
| Link To Buy | Buy Now | Buy Now |
Conclusion
Do not get confused between the AI SEO and AI content tools powered by Semrush, as both are different. The Semrush AI content tool, or Semrush ContentShake AI, is for delivering short and long-form articles, headlines, copywriting, etc.
However, the AI SEO tool is to monitor the prompts and mentions on LLMs.
🌟 FAQs | Semrush AI Toolkit
Is Semrush AI free?
Semrush offers a 7-day free trial.
Can I generate articles?
Yes, you can purchase the ContentShake AI subscription to generate texts, headlines, paraphrases, etc.
Can I download the reports?
Yes, Semrush AI SEO allows you to save the reports with detailed analytics.
