Kit.com Review (Formerly ConvertKit) 2025: Free Email Automation Platform

Email marketing is essential for creators, bloggers, and solopreneurs. Kit.com (formerly ConvertKit) is one powerful platform tailored specifically to meet the needs of email automation. With so many email marketing automation platforms, does Kit.com stand out as the best?

In my honest Kit.com review, let’s explore Kit’s features, pros and cons, pricing, alternatives, and steps to sign up.

🧾 Kit (Formerly ConvertKit) Overview

🕰️ History of Kit (ConvertKit)

Kit, previously known as ConvertKit, was founded in 2013 by Nathan Barry, who aimed to build an email marketing tool with a customer-centric focus.

Over the years, ConvertKit gained popularity among bloggers, coaches, podcasters, and course creators due to its clean UI and powerful automation tools.

In early 2024, ConvertKit rebranded to Kit to reflect its broader vision: becoming more than just an email service provider. Thus, it offers creators a full “kit” of apps to run, monetize, and streamline their business using automation.

🚀 Key Features of Kit.com

Here’s what makes Kit a top choice for creators:

1. Email Marketing

• Easy customization and a clean interface help deliver personalized emails to the right user.
• Smart tagging and segmentation help send emails to the target audience.
• Send emails based on audience interest and history.

2. Visual Automation Builder

• Get the best results with drag-and-drop visual automations.
• Create responses based on form submissions, purchases, tags, and guide the user to another page.
• Integrate Squarespace and other marketing tools to streamline your workflow.

3. Creator Commerce

• Sell digital products, subscriptions, and more with your digital store.
• Accept payments with only 0.6% + CC transaction fees. You get to keep more.
• Get paid up to $5 for promoting creators via newsletters.

4. Conversion-Optimized Landing Pages

• Professionally designed templates to create captivating landing pages. No need for a website.
• Recommendation by other creators in their email grows your subscription.
• Kit organizes the audience based on their interactions, ensuring you deliver the right email with high open rates and conversions.

🛒 Kit App Store (Newly Released)

Creators need a plethora of AI tools and software for productivity and growing a business on different platforms. By leveraging the Kit App Store, creators can integrate their favorite apps with Kit.com email automation tools.

• Integrate apps from different categories like advertisement, analytics, lead capture, memberships & courses, etc.
• Apps like Canva, Giphy, TeachKit, Circle, Vubli, Senja, Crumbs, and more can be integrated to grow your Creator business hassle-free.
• I have been using Canva all through my blogging journey, and having it integrated with Kit is a game-changer.

Pros and Cons of Kit

✅ Pros

• Creator-centric design: Everything is built with creators in mind.
  
• Free plan available: Up to 1,000 subscribers.
  
• Digital Store: Sell digital products and subscriptions directly.
  
• Powerful automation: Visual automations that bring more conversions.
  
• High email deliverability: One of the highest in the industry.
  

❌ Cons

• Pricing: Becomes costlier with the increase in the number of subscribers.
• App Integrations: More apps can be added in the future.

🔁 Best Alternatives to Kit (ConvertKit)

📝 How to Sign Up for Kit?

Let me show you the steps to sign up for the Kit free plan.

➡️ Step 1: Visit Kit’s official website by clicking on the button below.

➡️ Step 2: Click on the“Start Free Trial” button. No credit card is required for the 14-day free plan.

➡️ Step 3: Sign up with your email address and set a password.

➡️ Step 4: Answer a set of questions:

• Do you already use an email marketing tool? (Yes/No)
• How big is your audience? (0 – 100,000+)
• What is your business, newsletter, or brand name called? (Abizer Izzy)
• Now choose a custom domain. (abizer-izzy.kit.com)
• What kind of creator are you? (You can select up to 3 like Artist, Entrepreneur, Influencer,  YouTuber, etc.)
• What do you want to achieve with Kit? ( I choose to explore the platform)

➡️ Step 5: You can now explore the platform by creating a landing page, email template, broadcast, or exploring courses.

🧾 Conclusion

Kit (formerly ConvertKit) is one of the most creator-focused email marketing platforms. Its clean user interface, visual automation, and built-in monetization tools make it a compelling choice for bloggers, podcasters, YouTubers, and creators.

I found the signup process and setup to be very easy and user-friendly, and it’s a thumbs up from my side.

This is how the subscription box looks like:

You can edit the byline below your name, and a small explanation as to why your audience should subscribe to your email.

On the right side, you can choose the template and customize it. You can add posts, links, products, and recommendations.

Kit also allows you to configure SEO meta title and description along with the image. This is only shown to Google when sharing your creator profile on social media platforms.

Give Kit.com a try for your next email marketing campaign and audience monetization.

❓ FAQs | Kit.com Review