Are you frustrated with your business loss and lagging behind your competitors? It is time to make some money and stay ahead of your competitors with the best website traffic estimator tools.

With the top website traffic estimator tools you can spy your competitors traffic. By analyzing your competitors’ traffic, you can identify the strategies implemented by them. Knowing so, will help you adopt the same strategies for your blog and receive enormous traffic.

In this article, I have curated a list of Top 7 website traffic estimator tools to grow traffic on your site.

Google Analytics is one of the best and free website traffic estimator tools to track the visitors on your site. But it will not show you your competitors traffic due to its privacy policy.

So, if you want to spy on your competitors site traffic, then you need a website traffic spying tool. Google Analytics is a free website traffic checker and a free website analytics tool.

To check competitor website traffic with Google Analytics in WordPress, you can install MonsterInsights plugin. With easy step-by-step configuration tools, you can set up the website traffic calculator.

MonsterInsights is a live website traffic checker to track website traffic from different devices and countries. But it doesn not let you spy on your competitors website in any niche.

So, let us jump on to the main section of this article and look at some of the best free and paid tools.

List of Top 7 Website Traffic Estimator Tools

1. SEMRush


SEMrush competitor analysis tool helps you explore your rivals website traffic and strategies. Get all the data insights into one comprehensive competitor analysis tool.


  • Analyze any brand’s website traffic, set benchmarks, and reveal insights.
  • Get desktop vs mobile traffic engagement ratio and learn from where you get the most of the traffic.
  • Compare the audience reach on your site with that of your rival.
  • You can evaluate the growth and search for the platforms to connect with potential customers.
  • Know what companies are offering, identify the trending topics, and reveal the top pages.
  • Identify the organic and non-organic expenses of any company.
  • You can spy on their business partnerships, affiliates and backlinks provider.
  • Get the audience insights and understand their behavior with traffic analytics reports.

🏷️ Pricing:

  • Pro: $99.95/month
  • Guru: $191.62/month
  • Business: $374.95/month

Also Read: Best SEMrush vs LongTailPro comparison: Which is better?

2. Ahrefs


Ahrefs site explorer tool lets you analyze organic search traffic and backlink profile of any company’s website. If you are looking for a competitive research tool, then Ahrefs is your choice.


  • Look for the keywords your competitors rank for and the pages that grab maximum traffic.
  • With the backlink checker tool, you can see the total number of websites that link to your rivals website.
  • Paid traffic research helps you find out about any company’s paid traffic.
  • Drill down the keywords that bring the most of the traffic and implement it on your site.
  • The pages section outlines the pages which have the most number of backlinks.
  • See all the ads for a target website or URL.

🏷️ Pricing:

  • Lite: $99/mo
  • Standard: $179/mo
  • Advanced: $399/mo
  • Agency: $999/mo

3. Quantcast


With Quantcast, you get free access to audience insights in real-time. It is one of the leading audience intelligence solutions free to use and explore.


  • With a snap, you can measure audience insights with user behavior and interests.
  • Learn how many unique visitors reached your website and how they were engaged.
  • Direct measurement doesn’t let you wait long as it delivers real-time insights.
  • Learn psychographics and demographics.
  • You can view your audience by device, country, and more.
  • Utilizes AI and machine learning technology Ara™.

🏷️ Pricing:

  • Free

4. SE Ranking


SE Ranking provides an all-in-one SEO toolbox to take your website to another level. The website auditor tool crawls every page of any website you want.


  • Crawls every URL and pages specified in XML sitemap file.
  • Scans test domains & subdomains in a single audit without the need to go one by one.
  • Evaluates parameters like meta tags & headers, loading speed, internal links, etc.
  • You can manually control the speed of crawling.
  • A separate dashboard with a detailed list of crawled pages, links, images, and more.
  • When any SEO issue appears, you get insights so you can take measures.
  • See your progress by dynamic comparison of website audits. This way you can find out where you lag and what improvisation is needed.
  • In one-click, you can generate sitemap.xml of any pages you want.

🏷️ Pricing:

  • Enterprise: $189/mo
  • Plus: $89/mo
  • Optimum: $39/mo

5. SimilarWeb


SimilarWeb is a digital marketing intelligence tool that helps you to uncover your rivals strategies. Benchmark, analyze, and understand audience behavior and make smarter decisions.


  • Find out the keywords that are of high value and bring most of the traffic.
  • Know your competitors paid activities.
  • Find out the new referral opportunities and build new partnerships.
  • For any given period of time, you can find out ads run by any competitor.
  • Checkout the best ad networks used to target an audience and perform the best.

🏷️ Pricing:

  • Free: Use SimilarWeb services for free with up to 5 results/metric, one month of mobile app data, and three months of web traffic data.
  • Enterprise: Talk to a consultant and get the insights you want to grow your business.

6. Alexa


Alexa is a popular name, owned and managed by Amazon. With Alexa’s SEO and competitive analysis software, you could find the right audience. Unwrap the opportunities to grow your business online.


  • Know your competitors that share the same audience as that on your site.
  • Compare your website traffic with other websites to make smarter decisions.
  • Find the most engaging content on social media created and shared by other brands.
  • Identify the most performing keywords that drive your success.
  • Get to know the content strategies that are of your audience’s interest.
  • Research on websites that already bring backlinks to competitors. Reach them out and get a backlink for your site too.
  • Benchmark website performance and stay ahead of your rivals with an added advantage.

🏷️ Pricing:

  • Basic: $19.99/mo
  • Insight: $79/mo
  • Advanced: $149/mo
  • Agency: $299/mo

7. Ubersuggest


Ubersuggest is a free website traffic estimator tool to win the game of website audits. Sign in with your email account and get free suggestions and traffic analytics for any website.


  • Enter the competitor domain and view the total number of organic & paid keywords.
  • Research keywords with metrics like Volume, estimated visits, CPC, etc. Why should you write content that doesn’t bring traffic to your site?
  • Find out the content pages of any website receiving maximum traffic and backlink.
  • It’s easy to build backlinks for your site by knowing the exact content and then approaching them.

🏷️ Pricing:

  • Individual: $12/mo with up to 3 websites.
  • Business: $20 with up to 7 websites.
  • Enterprise: $40 with up to 8+ websites.

Conclusion: How Can You Succeed With Website Traffic Estimator Software?

With website traffic estimators and analyzing tools, you can get an estimate of total visitors on your site. You can analyze the traffic source, calculate the number of clicks, impressions, and more.

You can analyze the daily and monthly unique sessions that your competitors blog receives. With the keyword research tool, you can search for the top ranking keywords and drive traffic to your blog.

Website traffic analyzer tools lets you know factors like bounce rate, engagement of visitors and more.

I hope these ultimate website traffic estimator tools help you optimize your site and grow traffic.

Till then..

Be Healthy, Be Wise, and Keep Sharing!

Take Care Everyone