AdTargeting Review 2024: Best Keyword Targeting Tool

Did you know that behaviorally targeted ads (an ad targeting technique) are the most cost-effective type of advertising, with an average click-through rate of 5.3 times higher than the average ad type?

What’s more important? According to a 2009 study, targeted ads are twice as effective at converting people who click on them into buyers. In short, ad targeting is a type of marketing that allows you to increase your ROAS.

When we spend more money on online advertising, we want our ads to be accurate and rewarding. With Facebook ads, the solution to reducing costs is better targeting, i.e., knowing your target audience and identifying new targets.

This involves finding points of interest that your competitors have discovered. That’s where AdTargeting comes in to find hidden targeted points of interest for you and provide other useful features.

Read the AdTargeting review further to learn more about its features. In my AdTargeting review, I’ll go over its features, pros, and cons with ratings and conclusions about why you should use it.

What is AdTargeting?

AdTargeting is a digital marketing tool that finds hyper-relevant interest for Facebook and Google ads. It is designed to help advertisers reduce ad spending by improving the targeting of their ads.

With AdTargeting, advertisers can refine their audience segments to a small circle, thereby increasing ROI (return on investment), avoiding fishing in the same pool as their competitors, and discovering new audience segments.

AdTargeting also manages words of interest. With just one click, advertisers can upload their interest listings to their Facebook ad accounts.

In short, AdTargeting helps advertisers place ads in certain areas of the platform to get as much visibility and engagement as possible. Where marketers place their ads, what their ads are saying, and what they look like are not random.

With AdTargeting, advertisers and marketers can verify that they will work for their business when planning their campaigns.

How To Start AdTargeting Free Trial?

AdTargeting offers a free plan with 3 queries on Interest / Keyword Search and Audience Insight daily.

Here’s how you can register for the AdTargeting free trial plan.

Step 1: Visit AdTargeting’s official site by clicking the button below. Click on Register and choose an account to sign up.

Step 2: You can register with your Facebook, Gmail, or any other email account. Here, I have chosen my Gmail account. 

By Clicking on Sign In with Google, you will be asked to choose a Gmail account. Click on your Gmail account, and you will get registered automatically.

Step 3: You have successfully registered as a free user at AdTargeting. You can go to My Plan and subscribe to any of the paid plans.

Step 4: With the free plan, you can start your search by entering a seed keyword. Click on Search, and the system will show you results for Facebook, Google

Step 5: You can click on different tabs to get results for Facebook, Google, Bing, or TikTok. You can check key metrics like search volume, CPC, PD, and operation.

What can you do with AdTargeting?

AdTargeting helps you get the best results at every step of the way with its advanced features:

Discover hidden targeting options for Facebook ads and Google ads

Facebook ads of interest allow you to put your business in front of people who have never heard of you. Facebook determines a user’s interests based on their behavior (for example, their favorite fan pages) and uses it to create ads that resonate with the user.

In addition to the terms of interest revealed by Facebook, AdTargeting allows you to search for more terms of interest by category.

You can find niche keywords and their associated audience sizes in “Top Charts” In the chart section, you can explore in-depth terms of interest in each sub-category within the main categories.

You can also see other interests beyond the main ones. For example, “JUMIA Online Shopping – Fashion, Electronics, and More” is a more specific interest than “Shopping and Fashion “.

The same is true for Google keyword searches. Switch the platform to Google to search for keywords in your niche.

Finding the best words of interest with the most engaged audience

You may be overwhelmed by looking up the details of each possible keyword. AdTargeting allows side-by-side comparison of all aspects of two keywords to filter out the best one.

You can compare different words of interest to see what they can offer and gain meaningful insights for your audience. This can improve your specificity and increase your ads’ return on investment (ROI). 

You can use Facebook keyword analysis to determine the right age range, gender ratio, and audience size to determine your audience profile.

If you wish, you can further refine your target audience using marital status, education level, and job title. In this way, you can choose keywords that match your audience profile.

Review Google keywords against your budget

AdTargeting provides CPC and PD data for Google keywords. Another feature that makes AdTargeting a great marketing tool is supporting Google keyword searches. 

For example, you can see how popular a keyword is by tracking the search volume over 12 months.

In addition, you can check the cost per click (CPC) of the keyword and its paid difficulty (PD). With all this, you can ensure that your ads reach the right audience.

Monitoring details of other advertisers’ advertising campaigns

Another benefit of AdTargeting is that it allows you to snoop on your competitors’ ad campaigns. This is the final step after finding the words of interest. After deciding on the words of interest, you’ll want to create the ad content and plan the promotional campaign.

When you are at this stage, you may want to refer to what your competitors are doing. This information can make a big difference and put you ahead of others.

Why should I use AdTargeting?

AdTargeting offers a solution to some advertising problems. Likewise, it has thrown up some new problems.

Below, we will look at the advantages and disadvantages of these.

AdTargeting Plans & Pricing

AdTargeting offers four plans to its users. They are Free Trial, Basic, Pro, and VIP Enterprise. The free plan costs nothing and offers basic features, while the other plans cost money and offer detailed features.

Free:

This plan does not cost the user any money; just sign up for an account and start using it. However, it provides access to the most basic features of the tool, including interest/keyword search and audience insights. In addition, you can only make three queries in a day.

Basic version:

The plan costs $9/month. In addition to the features offered by the free plan, it has a keyword suggestion feature. Also, it allows up to 20 queries per day. 

Professional Edition:

For $69/month, this plan offers a wide range of features that greatly improve your targeted advertising campaigns. In addition to the features available on the basic version, it offers advertiser rankings, advertiser insights, top charts, and online support.

VIP Enterprise:

The most expensive of the AdTargeting plans, the VIP Enterprise costs between $199-$999/month. In addition to what you get on the Pro plan, it offers more profound, more insightful ad analytics, API integration support; personalization; access to competitor ad information; and increased ad sizes.

Who is AdTargeting designed for?

We would like to say that AdTargeting is an excellent platform for all online entrepreneurs and marketers looking for a better ROI. With the help of this platform, you can search for more relevant keywords for your business.

• A business owner who wants to increase sales and impressions online.
• An advertiser who wants to advertise online on Facebook or Google by searching for low-cost long-tail keywords and niche interests.
• Digital marketers want to expand their business and sales to other countries with high ROI and low cost.
• Business managers are looking for leads and traffic.

Key Features of AdTargeting

🔥 List of keywords of interest

Take a look at Facebook’s interest list vocabulary, and you’ll be thrilled! Because it’s an excellent vocabulary. There are some hidden interest keywords that you can’t even imagine.

Interest lists are also a bit overwhelming; they can be made up of multiple categories. And now, AdTargeting offers the most famous interest listings in each industry category.

Let’s look at the list of advertisers’ interests in AdTargeting. We will observe that most advertisers still use broad keywords that are not relevant to the type of ad campaign. In ad marketing, advertisers ignore these high-frequency keywords.

AdTargeting can help you avoid these complex keywords that seem relevant but are not aligned with the target audience.

🔥 Accurate analysis

The second key feature of AdTargeting is the audience analytics feature. If you click on any word of interest in AdTargeting, you will observe the audience analysis for the selected keyword. If you are confused about whether your chosen keyword will be of interest to your target audience or not, then the audience of interest analysis plays a vital role.

AdTargeting provided accurate Google keyword analysis, such as search volume and paid difficulty ranging from 1-100. In contrast, Google’s official keyword tool only offers a vague range, which makes it difficult to judge the accuracy of the data. The higher the score, the more difficult the keyword is to bid on.

🔥 Superb database

With its giant database of Facebook interests and Google Adwords, hundreds of search-related and long-tail keywords, hidden niche interests in large audiences will be revealed, while Facebook’s official tool offers only 25 keywords.

🔥 Maximize your return on investment

It maximizes your advertising ROI and lowers your costs, and you can use the paid difficulty feature to tell you what to bid on and on which keywords to avoid high-cost terms to save your budget.

🔥 Keyword-specific comparisons

With the word comparison report feature, you can compare different keywords against each other to select the most appropriate keywords. When you use AdTargeting, you will find that it has an audience of interest comparison feature when analyzing any audience of interest. Advertisers simply need to enter another keyword of interest, and they will see a comparison of the audiences for both keywords. AdTargeting usually shows the difference between these two audiences in a graphical format.

🔥 Advanced Filters

You can filter searches by platform, country, language, CPC, and paid difficulty to target your most cost-effective and accurate keywords. Decide on the most specific keywords based on your audience market.

🔥 Integrated tools

This is a comprehensive tool for web analytics, audience targeting, and keyword research. Not only can you find keywords, but you can also know your competitors’ traffic, how their ads are running, and how long their ads last.

🔥 Save time

It saves you a lot of time searching on the Internet. You don’t need to search for keywords one by one manually, AdTargeting gives you exact results in a second, and you can download CSV files to find more details.

🔥 Easy to use

The user-friendly interface makes it easier for beginners to use. In a search box, you can enter the word you are most interested in, get all the results for it, and direct all the keywords to your Facebook ad campaign in a single click. This frees you from the most extensive manual work.

AdTargeting Review Conclusion: Is it worth using AdTargeting?

Whether you are a small business owner, a digital marketer, or an advertiser, AdTargeting is the best tool for you.

AdTargeting is for:

• If you need to lower your advertising costs and increase your ROI, 
• If you need to expand your sales and business to other countries, 
• And, if you want to attract more leads and traffic to your website, you will find that AdTargeting is the best option for you.

Many people don’t know how complicated advertising campaigns are and how to sell their goods and services online.

Fortunately, AdTargeting can help these people take their business to the next level by targeting the exact audience they want. 

No matter what industry you’re in, AdTargeting will help you turn your ad campaigns into your leads.

Through its extensive database of hundreds of millions of keywords, it offers advertisers the most significant opportunity to expand their access to a large audience.

By filtering for search volume, CPC, PD, and search trends, advertisers can narrow down audience volumes and find the most accurate audiences and leads.

Doing so can make your ad campaigns have a maximum ROI and keep your ad costs below the average performance. Therefore, AdTargeting is a must-have tool for you.

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