Google rolled out its August 2025 Spam Update, marking its first spam algorithm release after December 2024.
This is what was seen on the Google search status dashboard:
In 2025, Google released its first March Core Update, followed by the August spam update.
About Google Spam Update 2025
| Key Point | Details |
| Launch Date | August 26, 2025 (~12:00 PM ET / 09:00 PDT) |
| Rollout Duration | Up to a few weeks |
| Scope | Global — all regions and languages |
| Type | Targeting sites that violate Google policies with spam content. |
| Community Response | Compared to last year’s spam update, this one had an immediate effect on sites. |
| Recommended Action | Wait until the August 2025 spam update is over. Audit your site and then optimize the pages for AISEO. |
Key Concerns & Targeted Spam Tactics
While Google has not specified the precise spam behaviors targeted, the update revolves around its spam policies. This includes:
- Cloaking – misleading search engines by displaying false content.
- Doorway pages – ranking pages for similar search queries.
- Expired domain abuse – Purchasing an expired domain and ranking for content to manipulate search engines.
- Hacked content– Code injection, phishing, or redirects.
- Keyword Stuffing – Adding keywords or phrases multiple times unnaturally.
- Thin affiliation – An affiliate site with affiliate links but copied product descriptions.
Tools like SpamBrain, Google’s AI-driven spam prevention system, play a key role in identifying spammy sites with spammy content.
SEO Community Reacts: Volatility Hits Fast
Industry tracking tools and SEOs report significant ranking fluctuations—in many cases within 24 hours of launch. Search Engine Roundtable+2Search Engine Roundtable+2.
Here’s how webmasters are reacting to the latest Google spam update 2025 across forums, X (formerly Twitter), and WebmasterWorld.
Nate Hake:
I’d like to report a spammer called “AI Overviews.”
It’s coming up #1 for a ton of queries & violates all these Google policies:
-No first-hand experience
-Uses extensive automation
-No expertise
-Primarily summarizes what others have written
The Brains:
Honestly, Bing results are better than Google these days. I have already made it the default engine on some of my profiles.
Affect Of the August Spam Update 2025 On My Blog
1. Clicks
- Previous 3 months: 156 clicks
- Last 3 months: 140 clicks
This means my site got a little fewer clicks (–16 clicks) after the update.
2. Impressions
- Previous 3 months: 200K impressions
- Last 3 months: 231K impressions
My site actually appeared in Google Search more often (+31K impressions).
3. Click-Through Rate (CTR)
- Stayed the same at 0.1%.
This means the percentage of people clicking the results didn’t really change.
4. Average Position
- Improved from 73.1 to 70.2 (lower number = better ranking).
My site’s average ranking improved slightly.
5. Overall Pattern
- More visibility (higher impressions).
- Slightly fewer clicks (need to optimize Meta titles and descriptions).
- Better ranking (average position improved).
- CTR stayed flat (same percentage of clicks from more impressions).
The Google spam update 2025 has hit my site hard, and all the traffic has vanished. I have attached the GSC performance screenshot updated 3 hours ago.
As you can see, the traffic is going down, and my site is losing all of its traffic. From 3000+ impressions to <1000 impressions, nothing’s looking good at all.
Patience is the key, and consistency is what matters. So, let’s wait and watch!
Rank Math SEO Plugin Results After the August 2025 Spam Update
The results are quite impressive. The total impressions have reached nearly 100K, along with a higher number of keywords in the SERP.
The above statistics are based on 30 days.
Conclusion
What about your site or your client’s site performance?
Is your site traffic going down or rising?
Wait until the Google 2025 update is complete, and then conclude.
