What is the importance of an image for a blog & social media?
Good design is good business – Thomas J. Watson
The above statement explains it all.
If you have fewer words but a great picture, then that picture is worth a 1000 words.
People tend to skip reading but never an image. And when you are showcasing something to your audience on social media, then image plays a vital role.
I would say, image plays the most crucial role, and is a significant factor to capture your audience’s attention.
The human brain processes images faster as it can visualize objects in less than a second.
The study by neuroscientists from MIT has found that the human brain processes an image seen by the human eyes in only 13 milliseconds – Source by news.mit.edu
Top Reasons for Importance of An Image for A Blog & Social Media
After discussing the importance of an image for a blog & social media, we will show you a list of top DIY image editors.
Using these image editors, you can make stunning images and awe your visitors.
Grab Your Visitor’s Attention
You wouldn’t want visitors to leave your blog page, or social media account without noticing the activity on it.
If you have fewer words in your article but an attractive image, then your audience engagement will be ten times more.
A human brain tend to respond quickly to images as it has colors, and so the chances of user engagement increases.
But you have to keep in mind that your images should be of interest to your audience and not of the topic.
A user would fall in love with your image and cannot resist spending more time on your blog page.
If you want to know how to start a blog, then read How to Start a Blog in 2020?
So coming back to the importance of image, we were talking about the interest of your audience.
So how to determine the interest of your audience?
If you want to focus on relevant information specific to women empowerment, then your image should highlight successful women.
By showing your audience success stories about women, you are more likely to reach their mind & engage them to read your article further.
Brand Recognition Across Different Platforms
The key to success is to be consistent in publishing images that are relevant across all the social media platforms that you use.
Try to keep your audience’s engaged on your different social media accounts, so they recognize you as the same brand.
Don’t make them think too much on what you want to convey with your images.
As said before, your image should be relevant to your audience. Let us consider that the major visitor on your blog & social media has youngsters.
But if you post something relevant to elders then that would divert your audience’s and you might not see them again.
So coming back to the point where we left of.
Your visual identity across all the platforms should look familiar 7 consistent that helps you build your brand.
Turn your positive thoughts into reality by carefully designing images and build your social engagement.
Once, your images have the power to reflect thoughts and connect with the audience, your followers will increase and you will see how loyal they are.
Variant Images Brings Audience’s Back
If you Change Nothing, Nothing Will Change!
Nobody wants to repeatedly see the same old stuff.
Do you like to eat the same food everyday?
No you don’t!
So, how do you expect your audience to digest the same old images for a long period.
Keep changing your images from time to time. Don’t worry, its not a rocket science. Many cool image editors are available for free to use. So, make use of these tools and present your audience different pictures with different emotions.
You can keep selfies as your profile picture but for God sake dont show it to your audience in your post.
Changing images now and then will keep your audience away from boredom, and they would be excited & eagerly waiting for your next post.
Change is good!
Top DIY Image Editors
Before I conclude the importance of an image for a blog & social media, as promised, here are top DIY image editors that even I use.
Canva is my top choice as it offers amazing features even with its free version. You can try other DIY image editors and let me know which one you feel is the best.
So, here we are at the end of this article where I tried to highlight the importance of an image for a blog & social media.
People forget what they hear in 72 hours but what they see will last longer.
If you want to build your brand identity then you need to balance it with the two wheels. One is text and the other one is image.
Hope the article was useful and informative.
Will come up with detailed features of DIY image editors in my next article.
Till then …
Be Healthy, Be Wise and Keep Sharing!
Take Care Reborns