20 Best Instagram Marketing Tools πŸ”₯ In 2024: Free & Paid

Because Instagram has over 1 billion users worldwide, it has become a preferred choice for growing business. I thought of sharing the best Instagram marketing tools because they would help you grow your business.

If you want to take your Instagram account to the next level, then read this article.Β Instagram is no more about scrolling for memes and nature photos. It has now become an online business opportunity to scale your business.Β 

With the free marketing tools for Instagram, you can schedule, analyze, and increase organic followers.

Best Instagram Marketing Tools Of 2024

This article contains a list of top Instagram marketing tools, but not all are free. Some might offer a free trial for a week or a month, but then you have to buy a plan.

designcap logo


🌟 Price:

  • FREE: $0/mo
  • BASIC: $4.99/mo or $59.88/yr (billed annually)
  • PLUS: $5.99/mo or $71.88/yr (billed annually)

Designcap is a free-to-use designing tool to create graphic designs easily for your business, social media, website, and more. After signing up for Designcap, you will find lots of templates that save you time in starting your design from scratch.

You don’t need extraordinary skills to design like a pro. Designcaps intuitive dashboard, drag-and-drop functionality, and simple-to-use tools allow you to customize your template like a pro.

designcap homepage

What can I design with Designcap?

Designcap allows you to create and customize Infographics, Presentations, Posters, Flyers, Invitations, YouTube channel art, Facebook covers, Instagram posts, Logos, and more.

Designcap Pricing:

PlanFeaturesMonthly Price
FREELimited templates, limited stock media choices, 5 image uploads, save up to 5 designs, JPG exports$0/mo
BASICUnlimited templates, unlimited stock icons, unlimited modules, high-res PNG & PDF exports, 100 image uploads, save up to 100 designs$4.99/mo or $59.88/yr (billed annually)
PLUSUnlimited templates, unlimited stock icons, unlimited modules, high-res PNG & PDF exports, 1000 image uploads, save up to 1000 designs$5.99/mo or $71.88/yr (billed annually)
canva logo


🌟 Price:

  • Free: Free
  • Pro: $9.95/user/month
  • Enterprise: $30/user/month

At Canva, you can get beautiful, attractive, ready-made Instagram post templates. By using the Canva Instagram templates, you can create a stunning post and publish it to your IG account. 

Canva is a free Instagram marketing tool, but premium images cost $1. If you want to access the advanced features of the Canva imaging tool, then get its paid subscription. 

The Canva Pro plan comes with abundant advanced features to take your Instagram post to the next level.

Canva Pricing:

crowdfire logo


🌟 Price:

  • Free: Free
  • Plus: $7.48/month
  • Premium: $37.48/month
  • VIP: $74.98/month

If you want to fire up your social media account with a massive crowd, then Crowdfire is one of the best Instagram marketing tools. You can discover & schedule content for all your social accounts from a single dashboard. You can customize your posts for all your social profiles automatically, instead of doing it manually.

Crowdfire Pricing

Free3 accounts, 10 scheduled posts per accountFree
Plus5 accounts, 100 scheduled posts per account$7.48/month
Premium10 social accounts, 100 scheduled posts per account$37.48/month
VIP25 social accounts, 800 scheduled posts per account$74.98/month
shortstack logo


🌟 Price:

  • Business: $79/month
  • Agency: $159/month
  • Brand: $399/month

You don’t require any coding skills to run social contests because it is easy to customize. It is all-in-one contesting software with creative tools. It helps you to create landing pages, send emails, analyze results, and run social contests.

Create contests like a hashtag, comments, and retweets for your brand awareness. Shortstack complies with the data privacy laws, GDPR, and CCPA, ensuring your data is safe. Sign up for Shortstack free trial, and boost your Instagram marketing skills.

Shortstack Pricing:

ritetag logo


🌟 Price:

  • RiteTag: $49/year
  • RiteForge: $12/month
  • RiteBoost: $24/month
  • Rite.ly: $15/month

If you have no idea which hashtags to use to increase followers, then use RiteTag. With RiteTag, you can get real-time hashtag suggestions for images & texts on any device.

You can use RiteTag for hashtag suggestions with any integrations for managing your account. RiteTag is a product of RiteKit with other products like RiteForge, RiteBoost, and Rite.ly. RiteKit offers features like publishing, enhancing, ad linking, and hashtag suggestions. Want to see how it works?

iconosquare logo


🌟 Price:

  • Free: Free
  • Pro: $29/month
  • Advanced: $59/month
  • Agency: Contact Sales

Iconosquare Instagram’s free marketing tool provides actionable social media analytics. You can save a lot of time with Iconosquare auto-scheduling, reporting, and in-depth analytics. 

With Iconosquare data-driven decisions for Instagram, Facebook, and Twitter, you stay ahead of your competitors. Managing multiple profiles from a single dashboard not only saves your time but also boosts your performance.

Iconosquare Pricing:

Free14 days free trialFree
ProManage 3 social profiles, 2 team members$29/month
AdvancedManage 5 social profiles, 3 team members$59/month
AgencyManage 10 social profiles, unlimited team membersContact Sales
tagembed logo


🌟 Price:

  • Lite: Free
  • Basic: $9/month
  • Pro: $19/month
  • Plus: $39/month

Tagembed is a social media aggregator for any kind of website including WordPress, etc. It provides a social media widget that can be displayed on your website to engage your audiences.

This helps you increase your site traffic and boost your sales & ROI. You can easily embed a social media, review, story, and album widget.

The tool collects data from 18+ social media channels including Instagram, LinkedIn, Facebook, Slack, and more. In four simple steps, you could display the content from your social media channels. Collect, curate, moderate, and finally embed the content on your website.

Tagembed Pricing

Lite1 feed, 2000 views/mo, data from 5 social media channelsFree
Basic2 feeds, 10000 views/mo, data from 15+ social media channels$9/month
Pro4 feeds, 100,000 views/mo, data from 15+ social media channels$19/month
Plus16 feeds, unlimited views/mo, data from 15+ social media channels$39/month
hootsuite logo


🌟 Price:

  • Free: Free
  • Professional: INR 1260/month
  • Team: INR 6600/month
  • Business: INR 45000/month

Hootsuite is a leading social media marketing and management dashboard. With this tool, you can not only enhance your social media engagement but also manage multiple networks and profiles. 

If you want to make your #instalife simple, then try Hootsuite. It not only helps you to schedule, publish, & collaborate, but also analyze your Instagram account. Start your 60-day Hootsuite free trial today.

Hootsuite Pricing

Free30 days free trialFree
ProfessionalManage 10 social profiles, single user, unlimited schedulingINR 1260/month
TeamManage 20 social profiles, 3 users, unlimited schedulingINR 6600/month
BusinessManage 35 social profiles, 5+ users, unlimited schedulingINR 45000/month
soldsie logo


🌟 Price:

  • Basic: $49/month
  • Connected: $99/month
  • Branded: $199/month

Soldsie helps users increase their sales on Instagram and Facebook using comments. It not only helps you in selling but also in managing your inventory. With Soldsie, brands have seen an increase in engagement of over 30% on their posts. 

You can manage inventory, emails, customers, orders, and products using the Soldsie inventory system. You can sell on Soldsie by managing inventory and sales tracking on Shopify.

Soldsie Pricing:

PlanPriceTransaction Fee
tagboard logo


🌟 Price: Not mentioned

If you want to make your story engaging, interactive, and happening, then use Tagboard. Tagboard saves you time in searching for relevant content and delivering it to your audience. Not only you will save time, but also you will see an increase in engagement & interaction. Your post engages your audience for a long time, and this leads to sponsorships across different channels.

Tagboard Pricing:

StandardLaunch, mobile app, Chrome extension
ProfessionalStandard features, Composer, Producer, API access, Smart Panels
EnterpriseProfessional features, White Label
olapic logo


🌟 Price: Not mentioned

Olapic is an all-in-one content platform that drives brand engagement with visual content. It is now a part of Social Native. Olapic is one of the best Instagram marketing tools that helps you deliver high-performing content to your audience. 

Because it is an influencer marketing platform, you can find influencers to manage your content. Your long videos can be presented into short-form videos to share on Instagram. 

Brands like Adidas, L’OrΓ©al, Unilever, and more trust Olapic.

Olapic Pricing:

There is no pricing mentioned on its website.  

sprout social logo

Sprout Social

🌟 Price:

  • Standard: $99/user/month
  • Professional: $149/user/month
  • Advanced: $249/user/month

With Sprout Social, you can connect with people empathetically, realistically, and transparently. It is one complete package that offers audience engagement, content publishing, analytics & reporting, etc. 

More than 20,000+ happy customers include world-class brands and organizations that trust Sprout Social. Time to create a real connection with your audience with Sprout Social’s award-winning support platform. 

Sprout Social Pricing:

StandardManage 5 social profiles$99/user/month
ProfessionalManage 10 social profiles$149/user/month
AdvancedManage 10 social profiles$249/user/month
regramapp logo


🌟 Price:

Free and Credits

If you want to share some memories or engage your audience by reposting content, then choose Regram. It is the #1 repost app Instagram marketing tool. It helps you repost images and videos with a watermark or no watermark. Regram supports caption in reposting the content. You can get this free Instagram marketing tool on the Play Store. 

Regram Pricing: 

FreeWithout watermark
CreditsWith watermark
grumco logo


🌟 Price: Not mentioned

Grum is an excellent Instagram scheduler. Right now, it is available to only those who have a valid coupon code. The reason for limited registration is due to the heavy load on their servers.

buffer logo


🌟 Price:

  • Pro: $15/month
  • Premium: $65/month
  • Business: $99/month

Buffer is a publishing, analytics, and engagement platform to grow your brand engagement on Instagram. It is a free 14-day trial Instagram growth tool with no credit card required. You can cancel the plan anytime. With Buffer, you can plan hashtags, stories, comments, tagging, and do a lot more.

Buffer Pricing:

  • Buffer offers two different pricing structures for Publish and Analyze.


Pro8 social accounts$15/month
Premium8 social accounts$65/month
Business25 social accounts$99/month


Pro8 social accounts$35/month
Premium10 social accounts with Shopify integration$50/month
awario logo


🌟 Price:

  • Starter: $24/month
  • Pro: $74/month
  • Enterprise: $249/month

Awario is a monitoring app that shows instant mentions from every corner of the world. It helps you to join any conversation on any social media platform.

By joining the conversation, you can spread the word about your brand and increase followers.

You can start using Awario’s free trial with up to 3 alerts and search for up to 30,000 mentions.

Once you reach the limit, your account will expire and will get deleted if you don’t subscribe to a paid plan.

Awario Pricing:

StarterBasic features$24/month
ProAdvanced features$74/month
EnterpriseFull suite features$249/month
social insights logo

Social Insights

🌟 Price:

  • Small agencies/enterprises: $299/month
  • Business: $79/month
  • Basic: $29/month

If you want deep insights to grow your social network, then use Social Insight’s ultimate Instagram marketing tool. With Social Insight, you can schedule your content and post it from your computer. You can analyze your follower’s engagement with your post. It helps you monitor the interactions of your posts and identify which content is more interactive.

Start your 14-day free trial for Social Insight today, but for full features subscribe to its paid plan. Get the tools you need to drive more sales & engagement.

Social Insight Pricing:

Small agencies/enterpriseFull suite features$299/month
BusinessComprehensive features$79/month
BasicEssential features$29/month
unfold logo


🌟 Price:

  • Free to use

Unfold is a toolkit for storytellers that helps to create unique & elegant stories. Creators can use over 150+ beautiful templates and customize them accordingly.

The Unfold app is available on Android & iOS to download for free. You can customize the templates by changing background colors, stickers, and more. When you are ready to publish your work, you can share it on your Instagram stories.

sendible logo


  • Starter: $24/month
  • Traction: $84/month
  • Growth: $169/month
  • Large: $254/month

Sendible is an all-in-one platform for content planning, analyzing, and collaborating on social media. Within a single dashboard, you get access to social media tools. You can not only plan & strategize your content but also analyze your published content. Sendible helps you improve social engagement by monitoring brand mentions, so you stay productive all the time. Start Sendible 14-day free trial now if you want to stay ahead of your competitors.

Sendible Pricing:

StarterBasic features$24/month
TractionExpanded features$84/month
GrowthEnhanced features$169/month
LargeComprehensive features$254/month
picodash logo


  • Data Export: $10 per export
  • Analytics: $100 per report
  • Instagram Marketing: $1000 per month

With Picodash, you can download the list of Instagram followers and find a specific post on Instagram. 

You can find influencers and target potential audiences. Not only you can export Instagram hashtags with usernames & likes count, but also analyze your audience effectively.

All the data downloaded from Instagram can be made available in spreadsheets for analysis. 

Picodash Pricing:

Data Export$10 per export
Analytics$100 per report
Instagram Marketing$1000 per month

More Software/Tools To Look Out For


This post with the best Instagram-free marketing tools will surely help you achieve your business goals. 

Till then...

Be Healthy, Be Wise, and Keep Sharing!

Take Care Reborns

🌟 FAQs | Best Instagram Marketing Tools

Are Instagram marketing tools worth it?Β 

If you use these Instagram promotion tools, you won’t need to look for an Instagram marketing course. By using the free marketing tools, you will not just save money, but also save your precious time.

Which is the best tool for graphic designing?

Designcap offers graphic designing tools like infographics, logos, business cards, and more.

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