Google officially initiated the rollout of its March 2025 Core Update on 13 March. The rollout was completed in around two weeks on 27 March 2025. Let me share the Google March Core Update 2025’s impact on my affiliate site and whether my site gained or lost traffic.
Table of Contents
Before and After Google’s March Core Update 2025
Impact On My Site AffReborn Before Google’s March Core Update 2025:
Impact On My Site AffReborn After Google’s March Core Update 2025:
Comparison of Before and After the March Google Core Update 2025:
Here’s a detailed comparison based on the Google Search Console performance report before and after the March Core Update 2025:
📆 Date Ranges:
- Before Update: 12 Feb – 12 Mar 2025
- After Update: 13 Mar – 07 Apr 2025
📊 Metrics Comparison:
🟡 Total Clicks:
- Before: 53 clicks
- After: 48 clicks
- Observation: Slight drop in clicks (−5 clicks). Despite more visibility, users are not clicking through as much.
🟣 Total Impressions:
- Before: 40K impressions
- After: 47.4K impressions
- Observation: +7.4K impressions ➜ Indicates improved visibility in Google search, possibly more indexed or ranking pages.
🟠 Average CTR (Click-Through Rate):
- Before: 0.1%
- After: 0.1%
- Observation: CTR stayed flat. ➜ Despite increased impressions, the clicks didn’t rise proportionally. Indicates low engagement with current meta titles or SERP snippets.
🟤 Average Position:
- Before: 72.8
- After: 72.7
- Observation: Minor improvement ➜ Rankings still on average page 8 or later, meaning many impressions are from deep results.
📈 Graph Breakdown:
- Purple Line (Impressions):
Shows a steady upward trend post-update, indicating more exposure across Google Search. - Blue Line (Clicks):
No noticeable spike, with continued fluctuations. This reflects that more visibility hasn’t yet translated into traffic gains.
📌 Summary:
✅ Positive Outcome: The site is benefiting from the March 2025 Core Update in terms of search visibility.
🎯 Ongoing Challenges: Clicks are not improving, CTR remains low, and average positions are still weak.
📈 Actionable Tips:
- Improve title tags and meta descriptions to boost CTR.
- Re-optimize content for higher-intent keywords.
- Focus on improving E-E-A-T and topical relevance to push rankings higher.
Rank Math Analysis of Before and After Google’s March Core Update 2025
Rank Math is the best WordPress SEO plugin that shows real-time results of your site’s performance on Google.
Here’s a detailed overview of my site’s performance analyzed by Rank Math:
Key Metrics Overview (Top Section):
Search Traffic:
- Value: 300
- Change: ▲ +189
Traffic significantly increased, possibly due to new content or visibility improvements.
Search Impressions:
- Value: 83.11K
- Change: ▲ +77.86K
Huge jump in how often pages appeared in search results.
Total Keywords:
- Value: 2.87K
- Change: ▲ +2.12K
The site is now ranking for many more keywords.
Search Clicks:
- Value: 24
- Change: ▲ +21
Click-throughs from searches have improved but are still relatively low compared to impressions.
CTR (Click-Through Rate):
- Value: 0.03
- Change: ▼ -0.03
Despite more impressions and clicks, CTR dropped—suggests ranking for low-click or low-intent keywords.
Average Position:
- Value: 68.82
- Change: ▼ -0.53
Slight drop in the average ranking position.
AdSense:
- Value: 1
- Change: ▼ -1
Possibly lost an ad placement or one ad stop generating revenue.
Previous Google Updates In 2024
- Google Spam Update December 2024 Impact On My Site
- Google Core Update November 2024: Impact On My Affiliate Site
- Google Core Update August 2024 & Its Impact On Affiliate Marketers
Conclusion
Google’s March 2025 Core Update underscores the company’s commitment to delivering high-quality, relevant, and user-centric content.
Websites prioritizing originality, expertise, and ethical SEO practices are poised to benefit, while those relying on shortcuts or manipulative tactics may face challenges.
FAQs | Google March Core Update 2025
What is the Google March Core Update 2025 status?
The 2025 March Core Update by Google was rolled out on 13 March and was completed on 27 March 2025.
What is “site reputation abuse” in the Google March 2025 update?
Site reputation abuse refers to when a trustworthy website hosts low-quality or irrelevant third-party content, often called “parasite SEO.” The March 2025 update penalizes such practices to ensure that hosted content aligns with the site’s primary focus.
Why did my website traffic drop after the March 2025 core update?
If your website traffic dropped after the update, it could be due to low-quality, thin content, poor user experience, or lack of author expertise. Google is now rewarding content that offers real value, trust, and expertise to users.
Can I recover from the Google March 2025 core update?
To recover from the Google March Core Update 2025, perform a site audit by using free or premium SEO tools. Improve your E-E-A-T signals, remove or update thin content, and enhance your site’s mobile-friendliness and speed. Ensure you do not have any orphaned pages or posts on your site.
Is AI-generated content penalized in the March 2025 Google update?
Not all AI content is penalized, but the update targets low-quality, unedited AI-generated content. You can check for plagiarism and human-written content using AI content detector tools like Originality.
Which sites are most affected by the March 2025 Google update?
Affiliate sites and their content are mostly affected due to unoriginal content. Google penalizes sites that publish the same content as on third-party sites.
