Ensuring the legitimacy and accuracy of ad placements is essential. Ad verification, ensuring that advertisements are displayed correctly and in compliance with brand guidelines, has become increasingly crucial.
However, with the rise of ad fraud, traditional verification methods often fall short. This is where proxies for ad verification emerge as a game-changer.
Table of Contents
What is Ad Verification?
Ad verification comprises a range of techniques and tools aimed at validating the delivery, placement, and performance of online ads. It addresses issues such as viewability, brand safety, ad fraud, and compliance with industry standards.
Despite its importance, ad verification faces numerous challenges, including the inability to monitor ads in real-time across various platforms and regions. Proxies play a vital role in overcoming these obstacles by providing advertisers with the ability to monitor ad campaigns from multiple geographies and IP addresses.
My comprehensive guide to how to use proxies for ad verification covers proxy types, use of proxies, list of ad verification proxies, and ad spend statistics.
What Are Proxies? | Types of Proxies
Proxies act as a bridge between a computer device and the website server, masking the user’s original IP address and location. There are various types of proxies including Residential, Datacenter, ISP, and Mobile proxies.
- Residential proxies are IP addresses assigned by real devices, offering high anonymity and reliability.
- Datacenter proxies, on the other hand, are IP addresses hosted on cloud hosting servers, providing speed and scalability.
- Mobile proxies simulate real mobile devices, making them ideal for mobile ad verification.
Each type has its pros and cons, making it essential to choose the right one based on specific needs.
Why Use Proxies for Ad Verification?
Proxies are indispensable tools for ad verification due to several key reasons.
1. Undetectable
Proxies ensure anonymity and privacy by masking the user’s identity, preventing ad networks from detecting verification activities.
2. Reach Geo-restricted Locations
Proxies help overcome geo-restrictions and IP blocking, enabling advertisers to monitor ad placements from different locations without encountering access issues.
3. Ad Fraud Protection
Proxies are crucial in preventing ad fraud by allowing advertisers to verify ad impressions and clicks from multiple IP addresses, thereby ensuring the accuracy of campaign data.
4. Enhances Ad Verification
Proxies enhance efficiency and scalability by enabling advertisers to conduct large-scale ad verification operations with ease.
List of Best Proxies For Ad Verification Of 2024
1. Bright Data
⭐ Introduction: Bright Data is a leading proxy provider known for its vast network of 72 Million residential IPs and advanced features.
🔥 Features: The company offers a diverse pool of IPs from over 195 countries, along with advanced targeting options and API integration.
Pros and Cons of Bright Data:
👍 Pros: CCPA & GDPR compliant | City, State & ISP targeting | 99.99% uptime
👎 Cons: Free trial only for companies
2. Oxylabs
⭐ Introduction: Oxylabs provides a range of proxy solutions, including residential, datacenter, and mobile proxies, catering to diverse ad verification needs.
🔥 Features: Oxylabs offers a large-scale ad verification proxy pool of 100 M + IPs. The proxy success rate is 99.95% and allows coordinate-level targeting.
Pros and Cons of Oxylabs:
👍 Pros: Geo-restricted ad access | Large scale ad verification | Zero IP blocking
👎 Cons: Limited IP pool for certain regions.
3. Smartproxy
⭐ Introduction: Smartproxy specializes in residential proxies, offering a large pool of IPs from over 195 locations worldwide.
🔥 Features: Smartproxy provides a user-friendly dashboard, unlimited concurrent connections, and dedicated account managers for personalized support.
Pros and Cons of Smartproxy:
👍 Pros: 14-day money-back | ASN, OS and city-level targeting | 99.99% uptime
👎 Cons: No phone support
How To Setup & Configure Proxies for Ad Verification?
Configuring proxies for ad verification involves several steps, including:
📌 Step 1: Selecting the best suitable proxy type based on your budget and feature requirements,
📌 Step 2: Signing up to create an account and buy a proxy package, thereby obtaining proxy credentials,
📌 Step 3: Setting up and configuring proxies into ad verification tools or platforms. Use the SwitchyOmega Chrome extension for easy proxy settings.
Tip: Ensure proper IP rotation duration or use rotating proxies. This helps tackle IP bans as the IPs change after a set interval automatically. Do keep an eye on the proxy dashboard to monitor and analyze proxy performance.
Ad Spend Statistics
- According to Dentsu, the global advertising spend in 2024 is forecasted to reach US$752.8 billion growing at a rate of 4.6% year over year.
- As per Statista reports, global ad spend is projected to reach US$1,088.00bn in 2024. TV & Video Advertising share a major market volume of US$339.70B in 2024.
- The global advertising spending can be seen live in real time – all thanks to The World Counts.
Worldwide Ad Spend Statistics
The global advertising spend distribution can be seen the below represented graph. The ad spending in the US and Canada is projected to reach USD328 Billion. The second largest ad spend is projected to be in Asia Pacific reaching USD241 Billion.
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Conclusion
Proxies for ad verification offer advertisers a powerful tool for enhancing transparency, accuracy, and compliance in advertising. Advertisers can overcome ad fraud, geo-restrictions, and compliance issues, and ensure their ad campaigns run spam-free.
With the right ad verification proxy provider and proper implementation strategies, advertisers can gain valuable insights into their ad placements, optimize campaign performance, and build trust with consumers and stakeholders. With the rise in ad campaigns, proxies will remain essential for ensuring bot-free ad verification processes.
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⭐ FAQs | Proxies For Ad Verification
Are residential proxies better than Datacenter proxies for ad verification?
It depends on the specific needs of the ad verification process. Residential proxies use IP addresses assigned by real devices. They are generally preferred for ad verification because they offer higher levels of anonymity and are less likely to be blocked by websites. On the contrary, Datacenter proxies use IP addresses from Datacenters which can be faster and more cost-effective for certain tasks.
Can proxies help prevent click fraud in online advertising?
Yes, proxies can help prevent click fraud by allowing advertisers to monitor ad placements and detect suspicious activity from different IP addresses. By using proxies to simulate user behavior and interact with ads from various locations, advertisers can identify patterns indicative of click fraud, such as excessive clicks from the same IP address or clicks originating from known bot networks.
What measures should be taken to ensure compliance when using proxies for ad verification?
To ensure proxies comply with the terms and conditions of websites, choose proxies that are ISO-certified and/or CCPA and GDPR-compliant.
