Rakuten Advertising Affiliate Network
Rakuten is a global affiliate marketing network and partnership platform connecting advertisers with publishers, creators, influencers, and other affiliate partners. The network reaches 190+ countries and highlights 25+ years of affiliate experience, 95% exclusive brands, and $1B+ in commissions paid.
Affiliate Quick Facts
Company at a Glance
Rakuten Advertising is a global affiliate, and performance marketing network and a division of Rakuten Group, Inc. Its publisher offering highlights 25+ years of affiliate experience, 190+ countries reached, 95% exclusive brands and $1B+ in commissions paid.
Founder
CEO
Rakuten Advertising Affiliate Network Overview
Rakuten’s advertising platform provides a global affiliate marketing network and publisher platform through which publishers, creators, influencers, media businesses and other partners can discover brands, apply to programmes, create tracking links and monitor performance.
Who Is Rakuten Advertising For?Rakuten Advertising Network Details
Key information about the Rakuten affiliate network and publisher platform.
| Network | Rakuten Advertising |
| Network Type | Affiliate & performance marketing network |
| Founded | 2020 |
| Headquarters | San Mateo, California, USA |
| Parent Company | Rakuten Group, Inc. |
| Global Reach | 190+ countries reached |
| Affiliate Experience | 25+ years |
| Exclusive Brands | 95% |
| Commissions Paid | $1B+ |
| Consumers Reached | 1.2B+ |
| Transactions Completed | 200M+ |
| Partner Types | Content publishers, coupon and cashback sites, creators, influencers, media, comparison sites and technology partners |
| Tracking | Affiliate link tracking, transaction reporting, and performance analytics |
| Cookie Duration | 7-30 days |
| Payment Threshold | $50 |
| Payment Frequency | For example, if you generate a successful sale in October, commission is invoiced in early November. The invoice is authorized by the advertiser by November 30th. Payment is due to the network by December 31st. Publisher payments are issued the following week. |
| Payment Methods | PayPal, direct deposit (ACH), or check, depending on location and network |
| Publisher Dashboard | Available for publisher account management, advertiser discovery, offers, and reporting |
Rakuten Advertising Commission Calculator
Estimate your Rakuten Advertising commission using the tier rates provided for this offer. Select whether the offer uses a standard or progressive commission type.
Calculate Your Earnings
Commission rates and qualifying rules can vary by advertiser offer. This calculator uses the tier rates supplied for this Rakuten Advertising directory entry and is intended as an estimate.
Categories
Service Areas
Rakuten Advertising provides global reach with regional expertise across LATAM, EMEA, APAC, and North America. Its publisher page states 190+ countries reached and 100+ in-market experts.
Products & Services
Global Full-Funnel Network
Connect with global and local consumer brands across key verticals and build partnerships across the customer journey.
Partnership Discovery
AI-powered recommendations help publishers discover brand partners and opportunities aligned with their goals.
Placement Recommender
Use AI-powered recommendations to identify placements that can support publisher and campaign performance.
Insights & Analytics Portal
Access AI-driven insights, reporting, and performance data to understand results and guide next steps.
Linkless Code & Bounceless Tracking
Rakuten Advertising highlights linkless and bounceless technologies as part of its full-funnel publisher solutions.
Multi-touch & Audience-based Commissioning
Commissioning tools help publishers and advertisers capture value across complex customer journeys and audiences.
Find Brands & Affiliate Programmes on Rakuten Advertising
Explore Rakuten Advertising’s publisher network, find programmes relevant to your audience and build affiliate partnerships through the platform.
Explore Rakuten →Joining Terms & Conditions
Publisher registration is subject to Rakuten Advertising’s current membership agreement, eligibility requirements, compliance rules and the terms of each advertiser programme.
How Rakuten Advertising Works
The Rakuten Advertising publisher workflow combines account setup, advertiser discovery, programme applications, tracking and payments.
Create Your Rakuten Advertising Account
Register as a publisher and provide the information requested during the sign-up process.
Complete Your Profile
Add your promotional channels, publisher type, and other account information.
Discover Advertisers
Use the Publisher Dashboard to search advertisers and review available programme information.
Apply to Programmes
Apply to advertiser programmes that fit your content, audience and promotional methods.
Create & Share Links
Use approved affiliate links and promotional assets to send qualified traffic to advertisers.
Track & Get Paid
Monitor performance and receive eligible commissions according to applicable payment requirements.
More Affiliate Networks
Explore the AffReborn directory.
Related Rakuten Advertising Articles on AffReborn
Explore affiliate network guides and resources published on AffReborn.
Discover More Partnership Opportunities with Rakuten Advertising
Explore Rakuten’s advertiser programmes and discover brands and partnership opportunities that fit your audience.
Explore Rakuten →Frequently Asked Questions
Who owns Rakuten Advertising?
Rakuten Advertising is a division of Rakuten Group, Inc.
When was Rakuten founded?
Rakuten launched as a unified brand in 2020.
What is Rakuten’s payment threshold?
$50 is the minimum withdrawal threshold.
When do publishers get paid?
Payments are processed in the following month, depending on the advertiser’s approval.
What payment methods does Rakuten support?
Depending on location and network, payment methods can include PayPal, direct deposit (ACH), or check.
What is the cookie duration?
Cookie window varies by advertisers and may last up to 30 days.
What types of publishers can join Rakuten Advertising?
Publishers, influencers, creators, social media influencers, digital content creators, and other publisher partners, subject to applicable requirements, can join the Rakuten network.
How do I find brands on Rakuten’s advertising platform?
Publishers can use the Publisher Dashboard to search advertisers and review available programmes and offers.
