Best Semrush Alternatives for SEO Optimization In 2025

If you are looking for the best Semrush alternatives for content optimization and keyword research, you’ve reached the right place.

In a hurry! Try Rank Math, a free alternative to Semrush, for free keyword suggestions and 750 Content AI credits each month.

Semrush is one of the most popular SEO tools, but its higher price might not be suitable for everyone. 

In this article, we’ll explore the top Semrush alternatives and competitors, their key features, pricing, pros, and cons. 

List of Best Semrush Alternative Tools of 2025

1. Rank Math (Best Overall Alternative)

💲 Pricing:

• Free plan available
• Pro: $6.99/month
• Business: $20.99/month
• Agency: $49.99/month

Rank Math is a powerful WordPress SEO plugin that offers built-in content optimization, keyword tracking, and on-page SEO analysis. It provides an intuitive interface and seamless integration with WordPress websites.

🔥 Salient Features:

• Advanced Schema Markup for better search visibility, including voice search.
• The built-in SEO analyzer monitors and analyzes your site based on 28+ tests.
• Google Analytics integration for real-time insights.
• Keyword ranking tracker for monitoring performance (top winning/top losing keywords)
• Instant URL indexing along with the status of indexing.
• The sitemap feature supports hreflang along with video sitemap. Thus, it helps search engines crawl and index your site posts and pages smartly.

👍 Pros:

• Free version for a lifetime.
• Easy WordPress integration using plugins.
• Lightweight and doesn’t slow down WordPress sites.
• Free 750 credits monthly of Content AI.
• AI-based SEO recommendations.

👎 Cons:

• Limited to WordPress users.
• Doesn’t offer backlink analysis.

2. Ahrefs

💲 Pricing:

• Lite: €119 /mo
• Standard: €229 /mo
• Advanced: €419 /mo
• Enterprise: €1394 /mo

Ahrefs is one of the best free alternatives to Semrush, particularly for backlink analysis and keyword research. It’s widely used by digital marketers, bloggers, and SEO professionals. I have tested Ahrefs’ free version and am still using it because Semrush offers only a 7-day free trial.

🔥 Salient Features:

• Comprehensive backlink analysis tool.
• Keyword Explorer with global search data.
• Site Audit tool for technical SEO fixes.
• Content Explorer to find high-ranking topics.
• Use Rank Tracker for keyword position monitoring.
• Lightning-fast and cookie-free web analytics – best Google analytics alternative.

👍 Pros:

• Industry-leading backlink database.
• Accurate keyword data.
• Free broken links checker tool.
• Easy to integrate WordPress plugin.
• Strong competitor analysis tools.

👎 Cons:

• The free plan shows limited data.
• Expensive compared to Rank Math SEO.

3. Moz Pro

💲 Pricing:

• Starter: $49/month
• Standard: $99/month
• Medium: $179/month
• Large: $299/month

Moz Pro is another strong SEO toolset that offers keyword research, site audits, and rank tracking. It is particularly known for its user-friendly approach and in-depth analytics.

🔥 Salient Features:

• Measure a website’s authority with the free Moz scale between 1-100.
• Keyword Explorer for in-depth keyword research
• Link Explorer analyzes competitor backlinks for smart link building.
• MozBar extension for Chrome browser analyzes site page metrics.
• Free domain analysis shows SEO key metrics.

👍 Pros:

• Beginner-friendly interface.
• MozAI helps you understand audience intent and curate better content.
• Keyword suggestions save tons of hours.
• Tracks your site rankings across different search engines.
• Free 30-day trial.

👎 Cons:

• Slower updates compared to competitors.
• Limited backlink database.

4. Ubersuggest

💲 Pricing:

• Individual: $12/month
• Business: $20/month
• Enterprise: $40/month

Ubersuggest is an affordable, SEO-friendly tool designed for keyword research, site audits, and competitor analysis.

🔥 Salient Features:

• Keyword suggestions with volume and competition data.
• SEO audit tool to monitor and fix site issues with weekly crawling frequency.
• Backlink data to track competitor link-building strategies with new and lost backlinks.
• AI-powered blog post ideas for any topic
• Rank tracking with daily updates.

👍 Pros:

• Budget-friendly pricing.
• Free plan with essential features.
• Step-by-step beginner-friendly SEO training course.
• 7-day free trial
• Monthly and lifetime pricing options.

👎 Cons:

• No API access is available right now.
• Less advanced compared to Semrush and Ahrefs

5. SE Ranking

💲 Pricing:

• Essential: $52.00/month
• Pro: $95.20/month
• Business: $207.20/month

SE Ranking is an all-in-one SEO tool that is perfect for businesses looking for a cost-effective yet powerful alternative to Semrush. I haven’t tested the SE Ranking, so I cannot be biased in my opinions. 

🔥 Salient Features:

• 100% accuracy in tracking keywords in multiple locations, search engines, and devices.
• Website audit tool for detecting SEO issues and fixing them smartly.
• Automatic email notifications on the change of backlink status. 
• Compare your site by spying on your competitor’s organic and paid traffic.
• White-label reporting with advanced features sent right to your inbox.

👍 Pros:

• Competitive pricing for small businesses
• Free trial with no credit card required.
• Monitor the status of every page change.
• Content editor for generating SEO-friendly content and checking plagiarism and grammar errors.
• On-page SEO checker with key metrics monitoring and fixes

👎 Cons:

• Smaller database compared to Semrush and Ahrefs.
• No WordPress plugin.

Conclusion

Choosing the right Semrush alternative depends on your budget, feature requirements, and level of expertise. 

Rank Math is the best SEO plugin for WordPress users looking for an affordable and powerful SEO tool.

Ahrefs is ideal for those who need in-depth backlink analysis. 

Moz Pro is a great choice for beginners. 

Ubersuggest is perfect for budget-conscious users, and SE Ranking provides excellent value for agencies.

🌟 FAQs | Semrush Alternatives