Backlinks play a vital role in search engine rankings and are the backbone of your site’s content. I would say backlinks are the friends in need that help you around every corner of the SEO strategies.

To master the backlink game, you need the right backlink monitoring tools. In this article, we’ll explore the best free backlink monitoring tools along with their features, pricing, and pros and cons.

Backlink Monitoring ToolStarting PriceFree Trial
1. SEMrush$99 per monthFree version available
2. Moz Link Explorer$79 per month30-day free trial
3. Ahrefs$99.95 per month7-day free trial
4. Linkody$14.90 per month30-day free trial
5. Majestic SEO$49.99 per monthLimited free version
6. Monitor Backlinks$25.90 per month30-day free trial
7. CognitiveSEO$129.99 per month14-day free trial
8. OpenLinkProfiler$0 per monthFree version available

A backlink, also known as an “inbound link” or “incoming link,” is a hyperlink that points from one website to another.

In simpler terms, when a website links to another website, it creates a backlink. These Backlinks are crucial for (SEO) and play a significant role in determining a website’s authority (DA), credibility, and ranking in SERPs.

Choosing the right backlink monitoring tool depends on your specific needs and budget. Consider the following factors:

  • Budget: While Ahrefs and SEMrush offer extensive features, they come with a higher price tag. If you’re on a tight budget, Linkody might be a more feasible option.
  • Features: Evaluate the features offered by each tool and choose one that aligns with your requirements. Moz’s spam score and Ahrefs’ comprehensive analysis may be vital for some, while others may prioritize affordability.
  • Ease of Use: Consider the learning curve associated with each tool. Beginners might find Linkody more accessible, while experienced SEO professionals may appreciate the depth offered by Ahrefs.
  • Scalability: As your website grows, your backlink monitoring needs may change. Select a tool that helps you scale your business.

1. SEMrush Backlink Analysis Tool

semrush backlink analysis tools
FoundersOleg Shchegolev and Dmitry Melnikov
Year of Establishment2008
HeadquartersBoston, Massachusetts, USA

Features:

  • Backlink Analytics: SEMrush offers a comprehensive set of tools for backlink analysis.
  • Organic Traffic Insights: Users can gain insights into the organic traffic of their site and competitors.
  • Position Tracking: This feature allows tracking of keyword positions in search engine results.

Pricing:

  • Plans start at $99.95 per month, placing it in the higher price range.

Pros and Cons

Pros:

  • All-in-one SEO Suite: SEMrush is renowned for being an all-encompassing SEO tool.
  • Competitive Analysis Tools: The tool provides robust features for analyzing competitors.

Cons:

  • Complexity: Due to its extensive features, SEMrush may be a bit difficult to operate for beginners.
moz link explorer
FounderRand Fishkin and Gillian Muessig
Year of Establishment2004
HeadquartersSeattle, Washington, USA

Features:

  • In-depth Link Analysis: Moz Link Explorer provides detailed insights into the backlink profile of a website, including metrics like domain authority and page authority.
  • Spam Score: It assigns a spam score to each link, helping users identify and disavow potentially harmful links.
  • Page and Domain Authority Metrics: Moz’s proprietary metrics provide an understanding of a site’s authority.

Pricing:

  • Plans start at $79 per month, positioning it as a mid-range option.

Pros and Cons:

Pros:

  • User-friendly Interface: Moz Link Explorer is known for its user-friendly interface.
  • Spam Score Aids in Link Quality Assessment: The spam score feature helps users assess the quality of their backlinks.

Cons:

  • Limited Features in Lower-tier Plans: Some advanced features may be restricted to higher-tier plans.
ahrefs free backlink checker
FounderDmitry Gerasimenko
Year of Establishment2010
HeadquartersSingapore

Features:

  • Comprehensive Backlink Analysis: Ahrefs provides an extensive database of backlinks, allowing users to analyze the link profile of any website thoroughly.
  • Site Audit: It includes a site audit feature that helps identify and fix on-page and technical SEO issues.
  • Keyword Research Tools: Ahrefs offers powerful keyword research tools to help users discover valuable keywords for their content.

Pricing:

  • Plans start at $99 per month, making it a more premium option in terms of pricing.

Pros and Cons

Pros:

  • Large and Up-to-date Link Database: Ahrefs is known for its vast and regularly updated database of backlinks.
  • User-friendly Interface: The tool provides an intuitive and easy-to-use interface.
  • Competitor Analysis Feature: Ahrefs allows users to analyze the backlink profiles of their competitors, offering valuable insights.

Cons:

  • Higher Price Point for Beginners: The pricing might be a bit steep for those on a tight budget or just starting with SEO.

4. Linkody

linkody backlink tracker
FounderFrançois Mommens
Year of Establishment2011
HeadquartersBrussels, Belgium

Features:

  • Daily Link Tracking: Linkody provides daily updates on new and lost backlinks, allowing for real-time monitoring.
  • Competitor Link Analysis: Users can analyze the backlink profiles of their competitors.
  • Disavow Tool: Linkody includes a disavow tool for managing unwanted or harmful links.

Pricing:

  • Starts at $14.90 per month, making it a more affordable option.

Pros and Cons

Pros:

  • Affordable Pricing: Linkody is budget-friendly, making it suitable for those with limited resources.
  • User-friendly Interface: The tool is designed with a straightforward and user-friendly interface.
  • Email Notifications for New and Lost Links: Users receive email notifications for changes in their backlink profile.

Cons:

  • Limited Advanced Features: Linkody may have fewer advanced features compared to some higher-priced alternatives.

5. Majestic

majestic seo backlink checker
FoundersAlex Chudnovsky and Alex Gopsill
Year of Establishment2004
HeadquartersBirmingham, United Kingdom

Features:

  • Extensive Link Index: Majestic boasts one of the largest link indexes, providing a comprehensive view of a website’s backlink profile.
  • Trust Flow and Citation Flow Metrics: These metrics help assess the quality and quantity of backlinks.

Pricing:

  • Plans start at $49.99 per month, making it a mid-range option.

Pros and Cons

Pros:

  • Large Link Index: Majestic is known for its vast and constantly updated link database.
  • Trust Flow and Citation Flow Metrics: These metrics provide insights into the trustworthiness and influence of a site’s backlinks.

Cons:

  • User Interface Can Be Complex: Some users find the interface less intuitive compared to other tools.
monitorbacklinks free backlink checker tool
FounderRazvan Girmacea
Year of Establishment2012
HeadquartersBucharest, Romania

Features:

  • Automatic Backlink Monitoring: Monitor Backlinks automatically tracks new and lost backlinks, making it easy to stay updated.
  • Competitor Analysis: Users can monitor the backlink strategies of their competitors.

Pricing:

  • Plans start at $25.90 per month, offering affordable options.

Pros and Cons

Pros:

  • Automatic Monitoring: The tool provides automated tracking of backlinks, saving time for users.
  • Competitor Analysis: Users can gain insights into their competitors’ backlink profiles.

Cons:

  • Limited Features in Basic Plans: Some advanced features may be limited to higher-tier plans.

7. CognitiveSEO

cognitiveseo backlink analysis tool
FounderRazvan Gavrilas
Year of Establishment2011
HeadquartersBucharest, Romania

Features:

  • Link Management: CognitiveSEO offers tools for efficient link management and disavowal.
  • Spammy Link Detection: The tool helps identify potentially harmful or unnatural links.

Pricing:

  • Plans start at $129.99 per month, placing it in the higher price range.

Pros and Cons

Pros:

  • Link Management Tools: CognitiveSEO focuses on effective link management and optimization.
  • Unnatural Link Detection: The tool aids in identifying and managing unnatural or low-quality links.

Cons:

  • Not affordable: It might be on the pricier side for smaller businesses or individual website owners.
openlinkprofiler homepage
FounderChristoph C. Cemper
Year of EstablishmentN/A
HeadquartersVienna, Austria

Features:

  • Free Backlink Analysis: OpenLinkProfiler provides free access to backlink analysis tools.
  • Link Disinfection: The tool includes features for identifying and disinfecting harmful links.

Pricing:

  • Some basic features are available for free.

Pros and Cons

Pros:

  • Free Access to Basic Tools: OpenLinkProfiler offers free access to essential backlink analysis tools.
  • Link Disinfection: Users can identify and address harmful links.

Cons:

  • Limited Advanced Features in Free Version: Advanced features may require a paid subscription.
  • Inbound Link: A backlink is a link that comes from another high or low-authority website to your website. It represents a vote of confidence or trust from one site to another.
  • SEO Importance: Search engines, like Google, consider backlinks as a measure of a website’s popularity, relevance, and authority. Websites with high-quality backlinks are often seen as more trustworthy and are likely to rank higher in search results.
  • Quality Over Quantity: While having a large number of backlinks is generally beneficial, the quality of those links is crucial. High-quality backlinks come from reputable, authoritative websites and are more valuable in boosting SEO.
  • Anchor Text: The clickable text in a hyperlink is known as the anchor text. It’s another important factor for SEO, as it provides context about the linked content.
  • Link Building: The process of acquiring backlinks intentionally is known as link building. Webmasters and SEO professionals engage in link-building strategies to improve a site’s visibility and authority.
  • Natural vs. Unnatural Backlinks: Natural backlinks occur organically when other websites find your content valuable and link to it. Unnatural or spammy backlinks can be harmful to a website’s SEO and may lead to penalties from search engines.

Conclusion

Investing in the right backlink monitoring tool is crucial for your website. Each tool has its pros and cons, so choose wisely based on your requirements. 

Regularly monitoring and managing your backlinks enhances your SEO efforts and ensures a high website presence on SERPs. The list of top backlink monitoring tools also provides keyword research, and other essential features for organic traffic.

I hope my extensive research on the best Backlink monitoring tools was informative. Keep visiting AffReborn for more informative articles covering SEO strategies.

Till then…

Be Healthy, Be Wise, and Keep Sharing!

Take Care Reborns

How to check backlinks for a website?

To check your website’s backlinks, sign up for a free trial on UberSuggest and you will get a list of incoming links from other websites.

How to check backlinks in Google Analytics?

Google Analytics or Google Search Console does not offer a backlink checker feature. You can sign up for a free backlink monitoring tool like Ahrefs or Semrush 7-day free trial.

What is backlink analysis?

Backlink analysis is the process of identifying natural and unnatural backlinks. Unnatural backlinks pose a great threat to a website’s authority and could get penalized by Google.