A Guide To TikTok Shop Affiliate Program For Beginners 2024 (Sellers and Creators)

TikTok has the largest number of users in Indonesia with almost 157 M users followed by the US with 120 M users. (Source: Statista)

From a short-form video platform to a money-making platform, the TikTok Shop affiliate program is now becoming popular. Both sellers and creators can benefit from this platform. 

Sellers have to pay only when someone buys their product with an affiliate link shared by the creator. Creators can share product affiliate links in bio and videos to make the most out of the platform.

In this post, we take a deeper look into how the TikTok affiliate program works for sellers and creators.

Note: TikTok is banned in India, so Indian users cannot join the TikTok affiliate program.

What is a TikTok Shop Affiliate?

TikTok Shop Affiliate is a program that connects sellers with creators (influencers) to promote products directly within the TikTok app. The program is beneficial for both sellers and creators. 

Sellers: They can increase their product visibility and sales. Sellers have the authority to decide the criteria for creators with whom they want to work.

Creators: They can earn commissions by promoting products with affiliate links. 

TikTok shop affiliate is a social eCommerce + influencer marketing platform. Thus, making it easier for users to discover and purchase products seamlessly and letting creators showcase their talent.

What Are The Benefits Of Joining The TikTok Shop Affiliate Program For Beginners?

Benefits for Sellers

1. Global Audience Reach

TikTok has a massive outreach to users worldwide approximately in Billions surpassing other social media platforms. The algorithms ensure sellers can reach a global audience.

2. Pay Per Sale Affiliate Network

Unlike Instagram Ads, TikTok has a pay-per-sale affiliate model for advertisement. Sellers have to pay commissions to creators only when a sale is made.

3. Complete Authenticity

TikTok creators have a fan following if their videos are attractive and entertaining. As a seller, you get to choose Creators with whom you want to work by setting guidelines. Sellers can accept or reject creators to ensure they work with genuine creators with a loyal fan following.

Benefits for Creators

1. Monetization Opportunities

For creators, TikTok Shop Affiliate offers a way to monetize their content without having an inventory. By choosing the best sellers, creators can earn commissions on every sale made through their affiliate links. If you love making videos, then TikTok is the best income stream with nothing to lose.

2. Freedom To Choose

There is no restriction on choosing a product to promote via your videos. Simply create a video and choose a product from the marketplace. 

3. No registration fees

Creators can join the TikTok shop affiliate program for free with no registration fees whatsoever. With a loyal audience, creators can choose a product that matches the audience’s interest. Thus, producing more views, clicks, and affiliate income.

How To Become a TikTok Shop Affiliate?

Getting Started as a Seller On TikTok Shop Affiliate Program

➡️ Step 1: Create your account and log in to the TikTok Shop Seller Center

➡️ Step 2: Browse the Affiliate option and click on Get Started.

➡️ Step 3: Set up your samples and wait for approval. It takes 3-5 business days.

➡️ Step 4: Choose the creators you want to work with by setting sample guidelines.

➡️ Step 5: Track the performance of your creators and sales made.

Getting Started as a Creator On TikTok Shop Affiliate

➡️ Step 1: Create an account and get permission to sell products.

➡️ Step 2: Complete your profile with contact information, so sellers can contact you.

➡️ Step 3: Start adding products to your showcase from the marketplace.

➡️ Step 4: Create videos, get the samples, and add affiliate links to your videos to sell the products.

➡️ Step 5: Track your sales and commissions.

Best Tips To Optimize TikTok Shop Affiliate Program

✅ Be Authentic & Real

Creators should show their real faces and choose products that bring actual value to users. Sellers should sell products that are not harmful to users.

✅ Creating High-Quality Content

Creators should focus on creating high-quality videos that are appealing and increase audience engagement. This increases trust in sellers and henceforth the beginning of a new partnership.

✅ Performance Monitoring

Always keep an eye on your campaign performance. Both sellers and creators can monitor their performance within their TikTok accounts.

Alternatives To The TikTok Shop Affiliate Program

Conclusion

The TikTok Shop affiliate program empowers both sellers and creators to leverage its platform for growing business.

This guide does not show real sign-up steps as TikTok is banned in India. This was an overview of the TikTok shop affiliate program for beginners (sellers and creators).

FAQs TikTok Shop Affiliate Program